Microsoft recently reported that by analyzing Bing search engine queries they could spot early detections of people potentially suffering pancreatic cancer. The study looked at diagnosed patients and tracked their search history backward to see if their online searches could trigger flags in the key symptoms leading to their diagnosis
So, how can queries be “reverse-engineered” to get those in the general population to pursue medical testing, if applicable? If queries are private, then contacting those people is in violation of this privacy guarantee. So, how do we make search engines do more than just find the latest bargain on the web?
See Nextweb for more information.