Reverse Engineer Search Engines to ID Health Needs

By | June 10, 2016

Microsoft recently reported that by analyzing Bing search engine queries they could spot early detections of people potentially suffering pancreatic cancer. The study looked at diagnosed patients and tracked their search history backward to see if their online searches could trigger flags in the key symptoms leading to their diagnosis

So, how can queries  be “reverse-engineered” to get  those in the general population to pursue medical testing, if applicable? If queries are private, then contacting those people is in violation of this privacy guarantee. So, how do we make search engines do more than just find the latest bargain on the web?

See Nextweb for more information.